Company visit to LEGO

  • 21 May 2013
  • 7:30 PM
  • Sadovaya-Samotechnaya st. 24/ 27, MoscowMosenka Plaza, 4th floor
  • 0


Registration is closed




LEGO – a fairy tale of a global Danish mega brand based on entrepreneurship and deep knowledge of children’s fantasy and dreams – the Russian experience.


A DBC-event will take place on 21 May 2013 at 19.30 hrs. at LEGO’s offices at the below-mentioned address. Please enter the event into your diary.

Come and learn about the challenges and problems, how LEGO met them, how they have unlocked the Russian end consumer’s wishes to playing and learning. It’s about LEGO’s travel from starting their own Russian company ten years ago until today with sales matching other dominant markets such as USA, Germany and the UK – and from Moscow being the most expansive area to the regions being the growth leaders of today. Lately, even Kazakhstan became one of LEGO Russia’s markets.

Mogens Laursen, LEGO Russia’s General Director, has kindly offered DBC’s members a presentation with features and introduction to a dialogue and discussion with and among the participating members. Mogens would like to get viewpoints from the audience about LEGO’s approach. Having worked at LEGO for 32 years, of which seven years in Russia, Mogens is a very experienced LEGO-man. He has worked with the Russian market since 1985.


LEGO’s office address in Moscow:


Sadovaya-Samotechnaya st., 24/27

Mosenka Plaza, 4th floor

Metro: Tsvetnoy Bulvar (from the exit go left to the Garden Ring then go left abt. 50 M to Mosenka Plaza). 


Please register before 17th May


Best regards

Danish Business Club


© DBC Moscow
Powered by Wild Apricot Membership Software